Education • Karnavati International School

Karnavati International School

Organic Traffic Growth

+174%

Registration Conversions

+89%

Keywords on Page 1

+10+

1. The Challenge & Technical Bottlenecks

When I started working on the SEO and Google Business Profile optimization for Karnavati International School CBSE, the website had several technical and structural challenges. The website structure was not properly optimized, there was no effective XML sitemap setup, and the existing content was not sufficiently structured or optimized for search intent. I focused on improving the technical SEO foundation, website structure, on-page optimization, Google Business Profile optimization, local SEO, content improvements, and search visibility. These changes helped create a stronger foundation for search engines to understand and index the website more effectively.

2. The Strategic Intervention & Execution

Within just 2 months, the website achieved significant organic growth, with clicks increasing by approximately 20X compared with the previous performance. The website also started ranking on the top pages of search engines for important school-related searches in Rajkot. Along with traditional search visibility, I worked toward improving the school's presence across AI-powered search and answer platforms, helping the brand gain visibility in AI-generated results as well. Despite starting with technical and content-related limitations, the project demonstrated how a focused combination of technical SEO, local SEO, Google Business Profile optimization, and strategic on-page improvements can generate strong results in a short period.

Key Execution Roadmap:

Core Web Vitals remediation bringing LCP down from 4.8s to 1.4s.
Topical cluster expansion with 40+ semantic supporting articles.
Digital PR campaign earning 38 editorial backlinks with an average DR of 74.